When mentioning Facebook, we may firstly think of the social networking site Facebook which is the most popular social networking around the world. Mark Zuckerberg founded Facebook, but actually it was derived from the traditional paper-made Roster. Generally the United States universities print the rosters with all members’ portraits and distribute to the new students and faculties to help them to understand other members. This paper version of the “rigid” sociality seems to be the source of social networking. Zuckerberg created Facebook inspired by the roster’s function such as collecting personal photos and storaging personal information. So the portrait and facial expression play vital roles in social intercourse in our daily life.
Facebook is the highest-rate used social media in the social fields. From the most direct terms, each face or each expression is to represent the role of the individual in the society and a preset image he tried to communicate with others. In the social media, Facebook is a representative of the behavior patterns of people on social networking. We obtain other people’ interest and taste through the transformation of our respective portrait photographs and personal expression on Facebook, and then put ourselves on their own memories, thus completing the social purpose. To explore this social phenomenon is the exhibition Facebook needing to communicate and express. Overlapping the names of social media and the exhibition is to reveal a social trend of socialization.
Viewed from the literal meaning, Facebook is the writing of the facial expression. This kind of writing is the different expressions through the description of socialization of emotion and attitude to facial expression. With the development of social media, artists increasingly base on writing of facial expression and portray to express in the process of socialization of a series of complex feelings: individual perceptual emotion, sympathy and concern on people and things, worries of the development of society, and even criticism of the good and evil of humanity. A series of works in the exhibition Facebook are the reflections of different social behaviors and personal feelings in the face. This expression can be true, and can also be a disguise. The true expression is the artist’s self-portrait of his feelings, and the disguised expression is a critique of the social phenomena and problems. In the process of Facebook, the artist and audience have reached a kind of self-awareness and emotion expressing, thus completed the discussion of the social significance through the symbolic messages.