HOW Art Museum was founded by Chinese collector Mr. Zheng Hao, and Mr. Yun Cheagab has served as the director of the museum since 2012. It consists of two museums, namely HOW Art Museum (Shanghai) and HOW Art Museum (Wenzhou). The latter opened in 2013 and has held nearly 20 contemporary art exhibitions.
HOW Art Museum (Shanghai), as a new cultural institution located in Pudong New District of Shanghai opened to public in September, 2017. It pioneers to create a new model of operating a “Night Art Museum” for the convenience of the public, opening from 1 pm to 10 pm regularly, and 10 am to 10 pm on the weekends and holidays. The museum spreads over three floors, with the first and second floor as the exhibition space while the third floor on which HOW Design Center and HOW Store are situated.
HOW Design Center is located on the third floor of subordinate to HOW Art Museum(Shanghai). It is divided into four space including exhibition space, HOW Store, HOW Library, and HOW Salon. It is an innovative platform where design exhibition, commercial sectors, brand integration and cross-border cooperation meet together by cooperating with top designers, design brands and artists around the world.
Exhibition space of 1200 square meters provide a perfect stage for different types of design exhibitions of world-wide famous designers, Chinese young talents and curators.
Different from traditional art museums, HOW Design Center combines both models of art display and business, and makes a platform in the form of “Selling Exhibition”.
HOW Store has converged the world's top design brands, home furnishing and artist-licensed products.
Up to now, it has collected more than 100 brands and more than 1,000 items, and it is an entity shop combining design, art and lifestyle aesthetics. In addition to the display with strong artistic design sense, HOW Design Center also adds the iobox smart cabinet display forms. Consumers can learn more about brand stories, designers, and product details through operating an interface on the touch screen. Besides, they can also scan QR code directly for purchase.
How Library, with a current collection of nearly a thousand books, continues to collect architectural, industrial design, interior design, contemporary art, photography and other books in professional fields from all over the world. HOW Salon organizes regular cross-border activities in design, art and fashion, as well as lectures, salons, education courses, etc. In addition to the two modes of exhibition and retail, the HOW Design Center, which integrates art and designs, provides total art, design, furnishing solutions for commercial sectors.