HOW Design Center is located on the third floor of subordinate to HOW Art Museum(Shanghai). It is divided into four space including exhibition space, HOW Store, HOW Library, and HOW Salon. It is an innovative platform where design exhibition, commercial sectors, brand integration and cross-border cooperation meet together by cooperating with top designers, design brands and artists around the world.
Exhibition space of 1200 square meters provide a perfect stage for different types of design exhibitions of world-wide famous designers, Chinese young talents and curators.
Different from traditional art museums, HOW Design Center combines both models of art display and business, and makes a platform in the form of “Selling Exhibition”.
HOW Store has converged the world's top design brands, home furnishing and artist-licensed products.
Up to now, it has collected more than 100 brands and more than 1,000 items, and it is an entity shop combining design, art and lifestyle aesthetics. In addition to the display with strong artistic design sense, HOW Design Center also adds the iobox smart cabinet display forms. Consumers can learn more about brand stories, designers, and product details through operating an interface on the touch screen. Besides, they can also scan QR code directly for purchase.