Standing together through thick and thin
a charity auction to combat the epidemic
-- a letter to you advocating a charitable action
It’s the beginning of 2020, and we have entered a particularly difficult time. This sudden outbreak of the new corona virus has sent the whole of China into a state of emergency. Behind each of the growing number of confirmed cases in the epidemic are the fragile and helpless lives of individuals! In the face of this epidemic, we salute those engaging in the medical battles that continue to be waged on the front lines, their courageous efforts to combat the virus help to heal our bodies and minds. At this grave moment, when the well-being of the entire nation is in peril, any small effort has the potential to become a spark in the fire to burn out this epidemic, and the art industry ought to step up to the plate and shoulder such responsibility. We hope to contribute our obligations through art so that we might show that in times of trouble art has the power to inspire courage in time of great grief, and sprout the yearning for a better life in a period of great apprehension.
“When the plague hits, it affects everyone, no man is an island, there is nowhere to run, no matter who they are! ”
By standing together in solidarity, we set a course for a brighter tomorrow
In this grave hour, we ask that you endow us with the sense that humanity is a tightly interconnected collective. HOW Art Museum and HOWStore hope to undertake this mission, congregating the forces of art, and jointly launching an initiative with Yitiao, Modern Media, and Art021 jointly launch the “Standing together through thick and thin" “a charity auction to combat the epidemic”art together with 60 major art institutions at home and abroad! At the same time, HOW Art Museum and HOWStore will donate over 1 million RMB worth of artworks (30 pieces in total) as the foundation for the auction. We hope to convey love and faith through the power of art, showing that in the face of the epidemic, we still have courage and hope.
In bearing the burden collectively, we insure the prospect of a promising future
In light of the current outbreak, we vow to take responsibility in protecting children from the virus! Art institutions and artists hope to create a safety line for "future artists" through “Standing together through thick and thin” “a charity auction to combat the epidemic”. And so, with love as our guiding light let us protect the prospect of a promising future!
Art which embodies compassion, someone to count on in turbulent times
We sincerely invite art institutions and artists to join us in protecting children by contributing their artistic strength! We solemnly promise that “Standing together through thick and thin” “a charity auction to combat the epidemic” will be subject to public supervision throughout the entire process, and that all proceeds from the benefit will be donated to the Shanghai Soong Ching Ling Foundation to purchase much-needed materials required by the 80 schools situated in the affected area. The use of funds will be made public by the Shanghai Soong Ching Ling Foundation.
You can participate in this act of charity in the following ways:
Requirements for donated works:
Pass on your compassion to the cause by donating your original works. The are no limits to form, material, or size of donated works.
Requested information for submitted works:
1. Your resume
2. Hd pictures of donated works (picture quality no less than 1MB).
2. Introduction and concept description of donated works.
3. If possible, we ask that you would also include a video recorded by you.
4. The above information shall be sent to firstname.lastname@example.org
We hereby solemnly promise: that all the works collected for the “Standing together through thick and thin” “a charity auction to combat the epidemic” will be auctioned off on an online public platform via “Yitiao”(to be announced). The platform will be supported by the Modern Media group both offline and online. All proceeds from the benefit will go to the Shanghai Soong Ching Ling Foundation, which will use these proceeds to purchase epidemic prevention supplies for primary school students (including but not limited to children's masks, forehead digital thermometers, disinfectant and other protective substances) at the 80 schools situated in the affected area.
HOW Art Museum:
HOW Art Museum (Shanghai) opened to public on September 20, after five years’ preparation with its inaugural exhibition “MANIFESTO: Julian Rosefeldt Works 2005-2017”.
The museum pioneers to create a new model of operating a “Night Art Museum” for the convenience of the public, that is to say, it opens its door from 1 p.m to 10 p.m regularly, and the opening hours are extended ranging from 10 a.m to 10 p.m on the weekends, festivals and holidays.
Shanghai Soong Ching Ling Foundation:
The Shanghai Soong Ching Ling Foundation is a public welfare foundation established in 1986 by the China Welfare Institute founded by Mme. Soong Ching Ling herself. Since its inception, the Foundation has consistently adhered to Mme. Soong’s care for public welfare and has implemented projects and activities in education, culture, health and medicine and other socially sustainable fields to the benefit of needy people.
Yitiao is the most popular and influential short film media in China. Presenting a 3 to 5 minutes original short film everyday, we bring various aspects of the aesthetics of everyday life to the public.
We feature short films of outstanding people in various fields including lifestyle, culture, arts, architec- ture, industry design, handcraft, interior design, food, literature, movie, showcasing their philosophy and understanding of life aesthetics. We have over 34,000,000 followers of Wechat official account. Besides, Yitiao is also active on 50 other online and offline platforms including but not excluding to Weibo, Toutiao Daily News, Facebook and YouTube. And each video would have 5,000,000-20,000,000 views in total.
Modern Media Group
Modern Media, founded in 1993, has become a leading, innovative, high-end media group with a global perspective. The company has been listed on HKEX since 2009.
Modern Media owns various types of media platforms in the fields of business, culture, art, fashion and lifestyle. It has established several high-profile publications including Modern Weekly, Bloomberg Businessweek Chinese version, InStyle, Numéro, IDEAT, The Art Newspaper China, LEAP, LIFE Maga- zine, LOHAS, City Magazine and ARBITER. In 2017, Modern Media acquired NOWNESS, the world’s leading creative digital platform. In 2018, Modern Media established a long-term collaboration with Victoria & Albert Museum, and is a key sponsor to the Modern Media Gallery in its photography center. Modern Media is also developing its offline project in recent year, the creative-art space ZiWU in Shanghai and the photography and lifestyle brand BROWNIE. In 2019, Modern Media acquired the ArtReview and ArtReview Asia – which has 70 years of history – to establish and enhance the connec- tion and conversation between China and worldwide.
ART021 Shanghai Contemporary Art Fair was founded in 2013 as part of the China Shanghai In- ternational Arts Festival. It gathers premier galleries and institutions across the globe. ART021 aims to provide a platform for gallerists, collectors, art patrons, museum associates to communicate and share. ART021 commits to its founding principal– guarded standards with professional hosting and leveraging local recourses with a global perspective.